Net#workBBDO Johannesburg were briefed to create a 15 second AV clip to be played on screens lining the red carpet at the Cannes film festival, promoting &Beyond luxury african safari's. It needed to be eye catching and simple enough to be immediately understood by the target audience, celebrities walking down the red carpet.
Client: &Beyond
Agency: Net#work BBDO, Johannesburg
Production Company: First#Left
Director(s): Tim Beckerling, Sean Harrison
Creatives: Ryan Paikin (Post production)
Mark Lanning (Photographer)
Rob McLennan (Executive Creative Director)
Graeme Jenner (Creative Director)
Sean Harrison (Art Director)
Tim Beckerling (Copywriter)