Category: Toiletries
Advertiser: KIMBERLY-CLARK
Product/Service: ANDREX
Agency: JWT LONDON
Production Company: FRAMESTORE LONDON, UNITED KINGDOM
Date of First Appearance: Dec 4 2010
Chief Creative Officer: Russell Ramsey
Executive Creative Director: Dominick Lynch-Robinson
Copywriter: Jess Outdot
Art Director: Matt Leach
Agency Producer: Carley Reynolds
Account Supervisor: Tanya Hamilton-Smith
Producer: Abby Orchard
Director: Mike Mcgee
Account Manager: Jessica Knipe
Planner: Alison Ashworth
English Description
Andrex have brought their 38 year old icon up to date by creating a whole new ‘Puppy World’ for the new CGI Andrex puppy and his new puppy friends to live in. A new communications idea for the brand has also been developed. It uses the simple truth that often it’s the little things that can make the bigger difference to how people feel, including using Andrex instead of an inferior toilet roll. This spot is the first of a new campaign for Andrex – ‘It’s the little things’.