Client: Annovera
Agency: McCann
Advertising Agency: McCann, USA
Production: Spang
Director: Marysia Makowska
Chief Creative Officer: Sean Bryan
Executive Creative Director: Maru Kopelowicz
Chief Creative Officer: Thomas Murphy
Senior Art Director: Craig Bishop
Senior Producer: Katie Boyko
Executive Producer: Melanie Cox
Dawn Halkuff, Chief Commercial Officer
Kristen Landon, Vice President of Marketing
Jerrold McRae, Senior Director of Marketing
Tom Moody, Director of Marketing
Jennifer Salokar, Marketing Coordinator
Julie Loving, Insights Director
Lucas Shanks, Associate Art Director
Darla Price, EVP, Executive Account Director
Dana Markiewicz, Account Director
Christen Koribanics, Account Supervisor
Chelsea Freitas, Account Executive
Erica Yahr, Chief Strategy Officer
Anna Andreis, SVP Group Strategy Director
Rosalind Mowitt, Senior Strategist
Jamie Dowd, EVP Client Experience
Paddi Hurley, SVP Client Experience
Published: July 2020
Country: United States of America
Synopsis:
When we talk about birth control and women's reproductive health, we always stop short of talking about it openly and honestly. But we're well into the 21st century, so enough with the pre-apologizing and PG-13 language. ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system) believes it's time to speak and live unapologetically as women. That's why we made an annual, comfortable, controllable birth control, so you can take control of your life. It's time to be direct and self-assured, always. Time to speak truth about our own reproductive health, time to speak truth and be sorry about it never. We are Annovera, and we don't do apologies. We do first-of-its-kind annual birth control. Finally.