The KBS launched a campaign with Steve Gleason’s Answer ALS foundation in partnership with the NFL -- with “A Game-Changing Moment,” they hope to pick up where the “Ice Bucket Challenge” left off to drive donations to research by rallying NFL fans around finding a treatment for the disease.
Launched on the NFL Network, the pro-bono campaign features epic “game-changing” moments throughout NFL history including Dwight Clark’s “The Catch,” Roger Staubach’s “The Hail Mary,” and Steve Gleason’s “The Rebirth.” As the football season hits full swing, the campaign aims to connect with NFL fans by reminding them of emotion-filled plays and asking them to help give ALS, a disease that has no treatment or a cure, its own game-changing moment.
Category: Charities & appeals
Client: ALS
Agency: KBS+
Country: United States of America
Co-Chief Creative Officer: Jonathan Mackler
Co-Chief Creative Officer: Dan Kelleher
Creative Director: Angela Denise
Creative Director: Debra Maltzman
Associate Creative Director: Jonah Levine
Senior Copywriter: Mike Merritt
Planner/Strategist: Hudson Sullivan, Paul Potenzone, Michael Rodgers
Group Account Director: George Olexa
Account Director: Christopher Ghent
Head of Production: Jenny Read
Senior Producer: Cori Boudin
Executive Director of Content Affairs: Robin Oksenhendler
Business Manager: Andrea Fagan
Project Manager: Adrienne Hudspeth
(Editorial Company)
Editor: Francesco Paciocco
Editing Company: The Armoury
Producer: Joe DiMaio
Executive Producer: Kim Jose
Senior Motion Designer: Dana Yee
(Music)
Music Company: Marmoset
Composer/Artist/Title: Kevin Matley/”Alaska” Instrumental
Audio Mixer: Paul Weiss
Sound Studio: Sonic Union
(Color)
Colorist: Sam Gursky/Irving Harvey