Media: TV
Category: Telecommunications
Client: Atresmedia
Agency: SCPF
Country: Spain
Director: Ralph Karam
Director: Juan Manuel Freire
Director: Manu Correa Soto
Producer: Antonela Castro
Executive Producer: The Mushroom Company
Agency Producer: Los Producers
Client: Antena 3 Tv
Agency Production: Los Producers
Executive Production: The Mushroom Company
Animation studio: Le Cube
Creative Direction (Le Cube): Ralph Karam
Executive Production (Le Cube): Juan Manuel Freire and Gustavo Karam
Live-Action Production Co: Garage
Live-Action Director: Hugo Menduiña
PRODUCTION COMPANY: The Mushroom Company
EXECUTIVE PRODUCER: JuanMa Freire and Gustavo Karam
DIRECTOR: Ralph Karam, JuanMa Freire and Manu Correa Soto
PRODUCER: Antonela Castro
CREATIVE DIRECTOR: Ralph Karam
ANIMATION STUDIO: Le Cube
Synopsis:
When did you know what you were going to be when you grew up? It’s around these life-changing moments that revolves this new campaign, created by SCPF for Spain’s news channel Antena 3 and animated by the animation studio, Le Cube from Buenos Aires. A series of animated films were crafted using Le Cube's very own mix of different animation techniques supported by the talents of more than 15 illustrators and 41 art styles bringing to life very different memories and events that forged the lives of the channel's main journalists. Celebrating the shared passion of the news channel team for journalism, the campaign's director of Image and Creativity, Juan Ra Martín, tells stories of vocation and the world events that brought. As a result, these five talented people to their career paths. The campaign also comes at an amazing time for the journalists Matias Prats, Vicente Valles, Susanna Griso, Monica Carrillo pictured in the campaign but also to the whole team at Antena 3, since the channel has gathered more than 2 millions viewers globally.