Category: Pharmacy
Advertiser: BOEHRINGER INGELHEIM
Product/Service: ANTISTAX
Agency: BORGHIERH/LOWE
Production Company: CIA DE CINEMA, São Paulo, BRAZIL
Executive Creative Director: José Henrique Borghi/Erh Ray/Fernando Nobre
Creative Director: Fernando Nobre
Copywriter: Gilmar Pinna
Art Director: Saulo Rocha
Agency Producer: Márcia Coelho/Elisa Pamplona
Producer: Gilberto Rodrigues/Fernando Fanucchi
Director: Rodolfo Vanni
Editor: Zeca Sadeck
Sound Design/Arrangement: Rítmika Audio Arts/Henrique Tanji/Gustavo Boralli
Post Production: Cia De Cinema
Account Manager: Priscilla Carvalho
Director Of Photography: Joel Lopes
EditingCompany: Cia De Cinema
Account Manager: Priscilla Carvalho
Director Of Photography: Joel Lopes
Editing Company: Cia De Cinema
English Description
The film shows two women in a swimming pool training synchronized swimming. We see only their lean and healthy legs out of the water, performing the choreography. After finishing, they come out of the water and we see that they are two elderly ladies. In their bags we see the package of Antistax and then enter the concept: “Keep your legs always healthy”.