| Ad Stars 2018 | ||
|---|---|---|
| Interactive | Use of Interactive: Other interactive works (Games/Branded Tech) | Crystal |
Brand ANZ
Agency Deloitte Australia
Synopsis:
ANZ wanted to build on brand purpose of setting Australia up for the future - and create a large scale interactive experience for the thousands of tennis fans attending the Australian Open. As a major sponsor for the Australian Open Tennis Tournament since 2010, ANZ has a reputation of creating engaging and exciting brand experiences at the Grand Slam Oval ? the hub for tennis fans to experience fun and entertainment. With a through-put of over 3,000 patrons a day queuing for up 45 minutes each, the activation needed to leave a memorable impression of the ANZ brand. The immersive mixed reality experience was so successful it is now on permanent display at the National Sports Museum.