Anz Bank: Pocket money

Credits & Description:

Brand: ANZ
Media: Online
Category: Financial services
Agency: TBWA
Geo: Australia
ANZ: Pocket money
Advertising Agency: Whybin\TBWA Group, Melbourne, Australia
Agency: Tbwa\Melbourne
Executive Creative Director: Paul Reardon
Creative Diretor: Tara Ford
Senior Creatives: Rob Hibbert, Mark Jones, Chrissy Chrzan
Producer: Janine Wertheim
Director: Celeste Geer
DOP: Katie Milwright
Editor: Tabata Picinelli
Colorist: Martin Greer
Sound: Phil Kenyan / Front of House
Regional Group Head: Ricci Meldrum
Senior Account Director: Stephanie Luxmoore
Account Executive: Todd McLerie
Planning Director: Kees Kalk
Digital Planner: Harry Steinhart
Media: PHD
PR: Haystac
Description:
ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day.
To gain a fresh and sharable perspective, a social experiment was captured by a documentary film maker. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world.
Their spontaneous responses show their sheer indignation at the inexplicable injustice.