D&AD Awards 2020 | ||
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Digital Design | Digital Products | Wood Pencil |
Advertising agency: Apple
Country: United States
Published: September 2019
Synopsis:
Apple Watch Series 5 features an Always-On Retina display that never sleeps. A new suite of watch faces complement the new hardware and sensors. The Numerals Mono and Duo faces introduce a new typeface matching the shape of the watch with each character hugging the curves for a bold statement. The California face celebrates the classic California dial and offers a variety of others in several scripts. The Solar Dial tracks the solar position and precisely maps to a 24-hr dial with a beautiful dynamic background. The Gradient face mimics paper folds in an elegant abstraction of the watch hands.