Category: Retail Stores
Advertiser: APPLE
Product/Service: APPLE ITUNES
Agency: TBWA\MEDIA ARTS LAB
Production Company: WOLF & CROW, Los Angeles, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Steve Turner
Creative Director: Drew Stalker/Ben Kay/Claire Morrisey
Copywriter: Aimee Lewis/Tim Holden
Art Director: Deborah Casswell/Antoine Minczeles
Agency Producer: Serena Auroux/Christopher Shaw
Animation: Managing Director: Kevin Shapiro/Creative Director: Kevin Stein
EditingCompany: Wolf And Crow
Editing Company: Wolf And Crow
English Description
To remind people that The Beatles are on iTunes, we wanted to create a spot which simply celebrated the band’s creative breadth. In “Covers”, we do this with an animated chronological journey through the vinyl artwork of their 13 studio albums - from ‘Please Please Me’ all the way to ‘Abbey Road’. Our journey is set to the track ‘Magical Mystery Tour’ which sums up the experience of seeing The Beatles change and develop artistically. Finally, simple titles appear that say: The Beatles on iTunes.