Category: Beauty
Media: Content
Brand: April
Agency: Zarmon
Geo: Israel
Advertising Agency: Zarmon Group, Tel-Aviv, Israel
Creative Director: Or Lavi
Art Director: Pnina Castel
Copywriter: Yoni Shumacher
Director: Shelly Carmel
Photographer: Shay Peleg
Editor: Yuval Artzi
Producer: OG Productions
Published: March 2017
Description: April, a leading cosmetics brand in Israel, is heading towards a new, refreshing way. In order to get the massage through to the Israeli audience we've combined 2 leading artists – Kutiman (an international producer) and Marina Maximilan (one of Israel's leading singers). With Kutiman and Marina we have created a full-lentgh music video clip that's combining the worlds of beauty, cosmetics and music.