Aqium anti-bacterial hand sanitiser launched an upgrade of its product in the middle of Sydney's hottest ever summer. This launch was outside of the 'cold and flu' season when traditionally this category advertises. So how do we use this time of the year to our advantage? By using the insight that the record Summer temperature is a perfect storm of heat and humidity, which may help germs multiply and spread with every contact. Targeting the over 1 million commuters travelling the Sydney train system every weekday, surfaces of the busy train station were covered with invisible UV ink. During morning peak hour, commuters unwittingly picked up the UV ink with their hands. When they walked through the 'UV light' activation area, what they saw was not a healthy glow, but a shocking demonstration that showed just how easily germs are spread. Agencies: Ogilvy, Sydney and Geometry.
Media: Web Film
Category: Pharmaceutical & medical
Client: Aqium/ Ego Pharmaceutical
Agency: Ogilvy, Sydney
Country: Australia