Arcelormittal Film TRANSFORM TOMORROW by Tam-Tam\TBWA Montreal

The Film titled TRANSFORM TOMORROW was done by Tam-Tam\TBWA Montreal advertising agency for Arcelormittal in Canada. It was released in Feb 2013.
Advertising campaign for Arcelormittal

Arcelormittal: TRANSFORM TOMORROW

Brand
Arcelormittal
Media
Film
Released
February 2013
Posted
February 2013
Market
Canada
Industry
Chemicals, Fertilizers & By-products, Metallurgy
Agency
Tam-Tam\TBWA Montreal
Copywriter
Paul Derome
Director
Alexis Durand-Brault
Creative Director
Hugues Choquette
Art Director
Michèle Petitclerc
Account Supervisor
Mélanie Beaudoin
Producer
Andrew Przybytkowski

Credits & Description:

Advertiser: ARCELORMITTAL
Agency: TAM-TAM\TBWA
Category: Corporate Image
Director Of Photography: Alexis Durand-Brault
Producer: Andrew Przybytkowski
Planner: François Canuel
Copywriter: Paul Derome
Animation: Shed
Director: Alexis Durand-Brault
Creative Director: Hugues Choquette
Sound Design/Arrangement: La Majeure
Music: L'oreille
Agency Producer: Marie-Pière Poulin
Account Supervisor: Mélanie Beaudoin
Art Director: Michèle Petitclerc
Post Production: Shed

Brief Explanation
The ad consists of a series of animated scenes created in a texture of iron ore to illustrate that iron exists all around us. A texture of molten metal links each scene to finally form the mining company’s logo.