Brand: Argos
Client Name: Dan Elton, Nicki Brown, Becky Desert
Agency: CHI&Partners
ECD: Yan Elliott
CD: Laura Rogers
Creatives: Liz Oakley, Duncan Brooks
Planner: Rebecca Munds, Rob Sandford
Producer: Rick Carter
Production Assistant: Alfie Glover-Short
Business Partner: Gary Simmons
Account Director: Stephanie Leonard
Account Manager: Ciara Burke
Production Company: Carbon
Director: Oliver Briginshaw & Olly Ginelli
Production Company Producer: Toni Swaby
Production Designer: Heather Mort
Editing: Oliver Briginshaw & Olly Ginelli
Flame Artist: Richard Barns
Post Producers: Kayleigh Macdonald & David Thomas
Sound Studio: Jungle Studios
Sound Design: Jim Griffin
Sound Design Assistant: Nathan Kiff
Voiceover: Miquita Oliver
Media Agency: Mindshare
Media Planner(s): Mark Baschnonga & Jenny Dolan
Social & Content Agency: AllTogetherNow
Managing Director: Steve Parker
Associate Director: Jason Andrews
Synopsis:
ARGOS CONTINUES ‘80 DAY’ CAMPAIGN WITH REACTIVE ELECTION SPECIAL
Tongue-in-cheek ‘Want Seats? Get Seats’ spot from CHI&Partners will run on Election Day,
heroing Argos’ Fast Track Same Day Service
THURSDAY 8TH JUNE 2017: Argos will today unveil an Election Special TV spot as part of its ‘80 Days of Argos’ campaign – which sees a new, topical, date-stamped ad run each day, spotlighting Argos’ market-leading same-day delivery service.
Created by CHI&Partners, the tongue-in-cheek 8th June spot shows a Habitat seat in a range of colours, along with the message: “Want seats 8th June? Get seats 8th June.”
The ad will run across TV, digital and social media and marks the ninth week of the 80-day campaign – which draws on real-world events and important dates within the national calendar as well as responding to consumer data and the Great British weather in order to serve a relevant, topical ad each day.
Yan Elliott, Joint ECD at CHI&Partners, said: “We’ve loved working on this campaign – and the snap election provided yet another fun opportunity to give Argos a role within an important cultural moment. The ‘Want Seats? Get Seats’ spot is ‘80 Days of Argos’ at its best – showing off how nimble, responsive and playful advertising can be.”