Category: Non-Alcoholic Drinks
Media: Film
Brand: Arla
Agency: Åkestam Holst
Geo: Sweden
Advertising Agency: Åkestam Holst, Sweden
Director: Sara Haag
Film Production Company: Giant & Toys
Production Company: BKRY
Published: September 2018
Synopsis:
The campaign was created for Arla by Åkestam Holst.
The milk market has changes a lot in recent years. There are so many more choices, not least plant-based dairy alternatives that argue they are a great substitution for milk. That’s why Arla, the biggest milk brand in Sweden, have created a concept to remind people of something that might seem obvious but that people forget. Other beverages might look like milk. And they might even claim they have similar health benefits. But they will never ever taste like milk. Simply because only milk tastes like milk.