Category: Automotive
Media: Film
Brand: Armor All
Agency: Merkley + Partners
Geo: United States
Advertising Agency: Merkley+Partners, New York, USA
Chief Executive Officer: Alex Gellert
Chief Creative Officer / Partner: Andy Hirsch
Creative Directors: Chris Landi, Kirk Mosel
Senior Art Director: Gabi Hastings
Senior Copywriter: Dan Aguinaga
Director Broadcast Production: Gary Grossman
Business Manager: Pat Milo
EVP, Group Account Director: Diane Hernandez
Account Director: Alison Stelzer
Account Supervisor: Zoe Gepfert
Assistant Account Executive: Kelsey Chipman
Production: O Positive / New York
Director: Spencer Riviera
Executive Producers: Ralph Laucella, Marc Grill
Executive Producer / UPM: Ken Licata
Published: April 2018
Synopsis:
WWE Superstar, actor and car enthusiast John Cena brings his unique style of approachable humor to the new “Fear Nothing” ad campaign for Armor All from Merkley+Partners that looks to shake up the automotive appearance category and energize the brand.