Category: Automotive
Media: Film
Brand: Armor All / Spectrum Brands Holdings
Agency: Merkley + Partners
Geo: United States
Advertising Agency: Merkley+Partners, New York, USA
Chief Executive Officer: Alex Gellert
Chief Creative Officer / Partner: Andy Hirsch
Creative Directors: Chris Landi, Kirk Mosel
Senior Art Director: Gabi Hastings
Senior Copywriter: Dan Aguinaga
Director Broadcast Production: Gary Grossman
Business Manager: Pat Milo
EVP, Group Account Director: Diane Hernandez
Account Director: Alison Stelzer
Account Supervisor: Zoe Gepfert
Assistant Account Executive: Kelsey Chipman
Production: O Positive / New York
Director: Spencer Riviera
Executive Producers: Ralph Laucella, Marc Grill
Executive Producer / UPM: Ken Licata
Published: April 2018
Synopsis:
WWE Superstar, actor and car enthusiast John Cena brings his unique style of approachable humor to the new “Fear Nothing” ad campaign for Armor All from Merkley+Partners that looks to shake up the automotive appearance category and energize the brand.
This new campaign reflects the brand's focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.