Arrels Fundacio Film, Digital Homelessfonts [alternative version] by McCann Barcelona

The Film titled Homelessfonts [alternative version] was done by McCann Barcelona advertising agency for Arrels Fundacio in Spain. It was released in Jul 2014.

Arrels Fundacio: Homelessfonts [alternative version]

Awards:

London International Awards 2014
DesignUse of Typography CampaignBronze Winners
Clio Awards 2015
DesignOtherSilver
Integrated CampaignProduct/Service: Integrated CampaignBronze
El Sol Festival (Espanol), 2015
TV/CineServicios públicos sin ánimo de lucro. AutopromocionesSol De Plata

Credits & Description:

Homelessfonts is an Arrels Foundation initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for people and brands to use them in their announcements. All profits are intended to help the 1400 people supported by the Arrels Foundation.
Title: Homeless Fonts
Brand: Arrels Foundation
Media: Online
Category: Public interest
Category: Charities & appeals
Agency: McCann
Geo: Spain
Title: Homeless fonts
Advertising Agency: The Cyranos McCann, Barcelona, Spain
Client: Arrels Fundacio, Barcelona
Production Company: Oxigeno, Barcelona
Chief Creative Officer: Leandro Raposo The Cryanos // McCann, Barcelona
Executive Creative Director: Pablo Colonenese The Cyranos // McCann, Barcelona
Account Executive: Laia Gilibets The Cyranos// McCann, Barcelona
Creative Director: David Fernandez The Cyranos// McCann, Barcelona
Creative Director: Joaquin Espagnol The Cyranos// McCann, Barcelona
Art Director: Eduard Cubel The Cyranos// McCann, Barcelona
Art Director: Oscar Amodia The Cyranos// McCann, Barcelona
Art Director: Alejandro Garcia The Cyranos // McCann, Barcelona
Copywriter: Nil Murtra The Cyranos// McCann, Barcelona
Copywriter: Marc Sanchez The Cyranos// McCann, Barcelona
Copywriter: Jaume Rufach The Cyranos// McCann, Barcelona
Production Manager: Alba Riart The Cyranos// McCann, Barcelona
Production Manager: Joana Filella Oxigeno, Barcelona
Visual Effects Editor: Alba Camps Oxigeno, Barcelona
Strategic Planning Director: Oriol Bombi The Cyranos// McCann, Barcelona
Production assistant: Paulina Ramirez The Cyranos //McCann, Barcelona
Producer: Olga Duerto Oxigeno, Barcelona