Advertiser: ARROW
Agency: OGILVY & MATHER
Category: Business Equipment & Services
Advertising campaign: WELCOME TO THE CLUB
Director: Joe Pytka
Chief Creative Officer: Joe Sciarrotta
Chief Creative Officer: Chris Wall
Creative Director: Rob Jamieson
Brief Explanation
This is a campaign aimed at engineers and innovators that celebrates invention. Young inventors representing the future of innovation mix with historical innovators like Leonardo DaVinci, Nikola Tesla, the Wright Brothers, Thomas Edison and others in the "Innovators Club". Part relic of the past. Part celebration of the future. A magical place where innovators from the past and the present hang out and talk shop.