Notes on the Arte en Construccion opening title sequence from Gary Thomas, Crush Creative Director:
We love working with Vanessa Eckstein at Blok Design in Mexico City. We’re always looking for chances to work together. She called with this project early in the summer. Arte en Construccion is an arts program examining the creative process of leading visual artists in Mexico. It’s a show that seeks to understand the mechanics of creativity. We wanted to build on that theme for the opening title sequence. The team chose a very tactile landscape. Part construction, part art installation, part biology. Our director, Adrian Lawrence, created a surreal, cerebral miniature landscape, and then hand animated the threads that connect and weave throughout the opening. The process was a fluid interaction between Crush and Blok, and drew on all facets of Crush’s team. The music was done by Adam Palmer, Crush’s resident DJ and sound stylist.
Arte en Construccion Opening Title Sequence