There’s been a lot of talk in the media about'The Ghost of San Francisco', which became a metaphor for the niggling seed of doubt the nation felt every time the Team New Zealand took to the water, thanks to their dramatic 2013 America’s Cup loss. So when they won in 2017, long-term sponsors, ASB, congratulated the team with a film that celebrated the victory and farewelled the Ghost of San Francisco.
Media: TV
Category: Finance & insurance
Client: ASB Bank
Agency: WiTH Collective NZ
Production: The Downlow Concept
Country: New Zealand
Director: Jarrod Holt
Director: Nigel McCullough
Chief Creative Officer: Steve Coll
Creative Director: Simon Fowler
Creative Director: Nicole Hetherington
Copywriter: Patrick Anderson
Art Director: Will Winter-Irving
Producer: Camilo Spath
Producer: Paddy Compter
Sound: Liquid Studios
Agency Producer: Iain Todd
Editor: Philippe Lods
Colourist: Creature
Senior Account Manager: Elle Horton