Asics: Eternal Run, 2

Credits & Description:

Title of Entry: Eternal Run
Brand: ASICS
Product/Service: ASICS Glideride
Client: ASICS
Entrant Company: Edelman
Creative Agency: Edelman
Creative Director: Jamie Cordwell
ACD: Thiago Campos
ACD: Oddbjorn
Creative Director: Stensrud
Stensrud (ACD)
Designer: Steve Malkerty
Chief Creative Officer: Mattias Ronge
Chief Creative Officer: Stefan Ronge
Account Manager: Nick Parnell (Snr Dir.), Jonathan Halliwell (Dir.), Kirsten Mackenzie (Associate Dir.), James Foggin (Exec)
Jay Gallagher, Head of Planning
Olivier van den Bent, Junior Planner
Lucie Hackman, Executive Producer, Edelman
Nadia Amico, Production Assistant, Edelman
Brian Kiefer, Senior Manager, UEG NY
Lisa Kovitz, Managing Director, Edelman NY
Fiona Berwick, Strategic Planning, ASICS
Production Company: Unit9 Production
Date of Release: 2019-09-07
Country: United Kingdom
Synopsis:
ASICS needed to launch the Glideride running shoe, drive fame and enhance perception of the brand for high-performance running. Sports brands are celebrating whoever crosses the finish line first, while runners obsess over that next line. But ASICS holds a longer term view of running... What if the finish line actually holds us back from reaching our true potential? Introducing Eternal Run: The world’s first race without a finish line.