| Golden Drum, 2015 | ||
|---|---|---|
| Film (television, cinema & online) | Social & Charity | Golden Drum |
| Integrated communication campaigns | Integrated communication campaigns | Silver Drum |
Title: Come and Vote
Category: Public interest
Client: Asociatia Pro Democratia
Agency: Leo Burnett Romania
Production: Multimedia Est
Country: Romania
Director: Andrei Amarfoaie
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Capanescu
Producer: Dragos Vilcu
Sound: Alex Hosu
DoP: Toma Velio
Editor: Maria Zaharia
Casting: Carmen Sandu
Associate Producer: George Grama
Creative idea explanation: Two months before the Presidential Elections in Romania - a truly crucial moment for the country in 2014 - an overwhelming majority was too apathetic to care about politics anymore. We've started the pro-voting campaign with two videos, depicting two of our most beloved kings in history alone on the battle fields, learning that their brave men didn't show up due to ridiculous excuses - we used the actual quotes of contemporary people who declined going to vote. Thus conveying the idea - What if our ancestors didn't show up for the crucial moments in our history?
Prize: Golden Drum