Client: Aspen Dental
Additional: The Official Dentist of Nascar
Media: Social Media
Client: Aspen Dental
VP, Digital Marketing: Alexis Cardona
Coordinator of Social Marketing: Stephanie Sullivan
Agency: Attention
Creative Directors: Timothy Gunatilaka & Ben Krantz
Producer: Adam Lebenstein
Copywriters: Meredith Rowe & Geordie Broadwater
Art Director: Michelle Ruiz
Account: Charlie Pino and Eleanor Haeg
Production: Armoury NYC
Director of Post Production: Joe Dimaio
Editor: Daniel Monserat
Director of Photography: Charles Miller (ASL)
Content shot by: NASCAR productions
Sound Mixing: HoneyMix
Description:
In support of Aspen Dental’s ongoing campaign ‘Get Started,’ and its new role as official healthcare sponsor of NASCAR and primary sponsor of racer Danica Patrick, social AOR Attention is launching a social video called “Misheard at the Racetrack.”
The ‘Get Started’ campaign centers on the insight that the hardest part about prioritizing dental health is making that first appointment. Aspen Dental knows how difficult it can be to move beyond the variety of barriers - financial, logistical, and emotional - to make an appointment, and is therefore committed to making the dental experience easier and better.
The ‘Get Started’ campaign urges people to own their own start - much like Danica Patrick and the NASCAR drivers we all know and love - and simply make that first appointment.
The ‘Misheard at the Racetrack’ social video highlights how easy Aspen Dental is making it to ‘Get Started.’ Calling attention to the campaign in a funny and entertaining way, the video features humorous translations of interactions between Danica, her pit crew and other NASCAR officials, amidst on-track racing action.
The goal of the campaign is to drive users to the campaign microsite http://www.aspendental.com/get... where they can learn more about the initiative and ultimately book their first appointment to get started on their oral health journey.
Here’s a link to the video http://www.facebook.com/aspend... which will launch in conjunction with the Fontana race on March 24, and run on social and digital channels including Aspen Dental’s YouTube channel.