Advertiser: BAYER VITAL
Agency: BBDO GERMANY
Category: Pharmacy
Advertising campaign: HEADACHE, ABBREVIATED.
Account Manager: Cécile Maasch (Acount Director)
Art Director: Christian Mommertz
Account Supervisor: Gabriele Schuele (Group Account Director)
Producer: Joana Uhlaczky
Editor: Philipp Schneider
Agency Producer: Steffen Gentis (Head Of Tv)
Agency Producer: Till Markull
Music: Tobias Bürger
Creative Director: Christian Mommertz
Art Director: Albert Chan
Animation: Ghaith Al-Adwan
Executive Creative Director: Christian Mommertz
Animation: Claus Steinmassl
Advertiser's Supervisor: Dietrich Bender
Copywriter: Marie-Therès Schwingeler
Creative Director: Marie-Therès Schwingeler
Chief Creative Officer: Wolfgang Schneider
Executive Creative Director: Sebastian Hardieck (Creative Managing Directors)
Brief Explanation
Aspirin is globally known for its fast and reliable pain relief. It abbreviates the duration of pain. Literally speaking - Aspirin works faster than it takes to write down the word "Headache".