Category: Sports
Media: Digital
Brand: São Paulo State Health Department
Brand: Associação Atlética Ponte Preta
Agency: Aktuellmix
Geo: Brazil
Advertising Agency: Aktuellmix, São Paulo, Brazil
Media Agency: Aktuellmix
Chairman / Partner: Rodrigo Rivellino
Partner / Co-CEO: Celio Ashcar Jr., Mario Medina
VP Strategic Planning and Creation: Fabio Mergulhão
Creative Director: Adriano Panda
Strategic Planning Director: Gabriel Boaventura
Art Directors: Wirley “T” Almeida, Tom Soraire, Maurício Quitero
Copywriters: Lucas D. Negreiros, Doug Peroni, Fabiano Soares
Strategic Planning: Beto Marques
Artbuyer: Andrea Carmassi
Account Director: Juliana Pileggi
Account Manager: Ludmila Enkim Zaranise
Account Coordinator: Felipe “Tiarinha” Ferrato
Print Production: Rodrigo Merigue, Amanda Xavier
Media Director: Filipe Crespo
Media Manager: Nathalia Cantalejo
Art Treatment: Clesio Teixeira, Marcelo Xavier
PR: Felipe Bolguese, Beatriz Lorente
Photography: Ari Ferreira, Wirley “T” Almeida, Michel Belletatti
Film Production Company: SimonSays
Film Director: Kahuê Campion Rozzi
Photography Direction: Kahuê Campion Rozzi, Woofler Bartukici, Pedro da Costa
Sound Production Company: Lua Nova
Published: May 2018
Synopsis:
A football team from Campinas, Ponte Preta, is known Nationwide for having a monkey as its mascot. During Brazilian Cup, we started a campaign: #shieldthemonkeys. The team gave up its shirts shield as an initiative to create awareness for the cause. Then, we started a vaccination campaign against yellow fever, a disease who is causing deaths of humans and monkeys in Brazil. But worst than that, because of misunderstood information, people were killing the animals because they thought that the monkeys would be the transmitters of the disease.
#shieldthemonkeys