Association of Broadcasters of the Philippines: Love Thy Neighbor

Credits & Description:

Client KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP) OR ASSOCIATION OF BROADCASTER OF
Sub Category : Public Services & Cause Appeals
Company Entering : Tbwa\santiago Mangada Puno, Manila
Brand : Association Of Broadcasters Of The Philippines
Advertiser : Association Of Broadcasters Of The Philippines
Agency : Tbwa\santiago Mangada Puno, Manila
Chief Creative Officer : Melvin Mangada
Executive Creative Director : Melvin Mangada
Creative Director : Nolan Fabular/chino Jayme
Copywriter : Chino Jayme
Art Director : Mark Blanco
Business Unit Director : Jenny Florendo
Planner : Jimmy F. Santiago
Editor : Matthew Cruz
Agency Producer : Sunny Lucero/francis Bagnes
Caster : Silay Tan (freelancer)
Accounts : Miele Dungo
Film Production Company : How's Everything, Manila
Director : Pau Pangan (freelancer)
Dop : Pau Pangan (freelancer)
English synopsis :
On may 23, 2017, isis militants called the maute group waged war with the philippine government, invading and sealing off
The marawi city. The militants targeted the trapped christians, destroying their churches and shooting hundreds them within sight. During the battle, datu lucman, a muslim, helped 64 christians escape the city by having them wear hijabs.
In a christian-dominated country with a prejudice against
The muslim minority, this act of heroism made headlines.
Right before christmas, kapisanan ng mga brodkaster ng pilipinas (association of philippine broadcasters) released a tribute to datu lucman and muslims who showed their heroism. In the film, a group of people in hijabs sing the christmas carol “o holy night”, later revealing that some of them were the christian survivors that were helped by datu lucman. 1,028,687 reach 1,690,345 impressions 398,504 engagements 80% positive comments