Client: Association of Mutual Funds in India
Agency: Wunderman Thompson
Advertising Agency: Wunderman Thompson South Asia
Creatives: Senthil Kumar
Account Management: Kishore Tadepalli
Planning: Shaziya Khan
Films: Asmit Chachad
Director: Anwar Sayed
Production House: 30ML Ideas
“Mutual Funds Sahi Hai” created waves when the campaign was launched in early 2017. The industry grew and added substantial number of retail investors since then. The campaign was gradually creating inroads into the consumers’ mindset and probed them to consider Mutual Funds as part of their investment portfolio. It has brought about behavioural changes and shifted the perception of Mutual Funds to Sahi Hai.
Continuing on their journey to educate investors, the agency wanted to take Mutual Funds Sahi Hai to the next level and strengthen the values of consistency, stability and trust. Sachin Tendulkar and Mahindra Singh Dhoni are two cricketing legends that symbolise these values, thereby being able to bring in the required transformation, when it comes to investment in Mutual Funds. And strategically, lending an authoritative voice to the campaign.