Campaign: DIRECTV NOW
Category: Electronics, Technology
Brand: At&T
Media: TV
Country: USA
Advertising Agency: Bbdo New York, Usa
Production: Hungry Man
Country: United States of America
Director: Wayne McClammy
Executive Creative Director: Steven Fogel
Executive Creative Director: Doug Fallon
Executive Creative Director: Matt MacDonald
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Copywriter: Mike Rovner
Art Director: Matt Tarulli
Producer: Katie Greene
Producer: Nirad “Bugs” Russell
Producer: Dave Bernstein
Executive Producer: Julie Collins
Executive Producer: Diane McCann
Executive Producer: Mino Jarjoura
Planning Director: Steve Panawek, Deyvis Rodriguez
Managing Director: Doug Walker
Head of TV / Production: Dave Rolfe
Chief Strategy Officer: Crystal Rix
Assistant Account Executive: Audrey Thorn
Account Supervisor: Shelby Remer
Editor: Ryan Steele
Edit Company: Mackenzie Cutler
Date: July, 2017
Description:
Get rid of cable. Stream live TV on any screen with no cable box.
This week, AT&T launched its first dedicated ad campaign for DIRECTV NOW – the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles. The digital-only campaign stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) as he is seen shredding contracts, burning hardware and watching live TV from any screen, anywhere, anytime. Created by BBDO New York, these ads emphasise that DIRECTV NOW is now available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers for $10/month after a $25 credit.