Client: AT&T
Agency: BBDO
Advertising Agency: BBDO, Critical Mass, Dieste, Hearts & Science
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
Executive Creative Director: David Povill
Executive Creative Director: David Cuccinello
Creative Director: Eli Terry
Copywriter: Maddi Wagner
Art Director: Chidalu Motanya
Group Executive Producer: Julie Collins
Executive Producer: Andrew Tucci
Assistant Producer: Briana Hemphill
Managing Director: Rachel Nairn
Account Lead AT&T: Stacia Parseghain
Senior Director: Laura Perrizo
Account Director: Guilherme Pimentel
Account Supervisor: Gabriella Bertoglio
Head of Strategy: Tim Millar
Communications Planning Director: Mac Russell
Communications Planning Director: Elika Sadeghi
Brand Planning Director: Reza Rostampisheh
Brand Planner: Madeleine Reeves
Director of Project Management: Colin Vidika
Project Manager: Kelli Szymczak
VP, Executive Creative Director / Critical Mass: Frank Dattalo
Creative Director: Cori Donohoe
Associate Creative Director: Heather Rosen
Art Director: Robert DeLeon
Copywriter: Kristin Wellmer
Designer: Dean Alari
Senior Producer: Sydney Woodman
Producer: Riz Soriano
EVP, Client Partner: Lisa Zandy
VP, Client Partner: Heather Livengood
Account Director: Austin Tatum
Senior Account Manager: Jack Rosenberg
Account Coordinator: Crystal Ling
VP, Group Strategy Director: Jared Folkmann
Strategist: Kelsey Chudiak
Program Director: Laurie Ma
Senior Project Manager: Amy Damus
Project Manager: Melissa Cavaliere
Chief Creative Officer Dieste: Ciro Sarmiento
Group Creative Director: Abe Garcia
Creative Director: Benjamin Jara
Senior Copywriter: Ameth Barrera
Senior Art Director: Sergio Rojas
Art Director: Alejandro Perez
Copywriter: David Chavez
Director of Agency Operations: Laura Hinguanzo-Andrade
Executive Producer: John Costello
Managing Director: Lonnie Limon
Group Account Director: Beatrice Sagaria-Rossi
Account Director: Adriana Calderon
Account Supervisor: Jonathan Lopez
Executive Director of Planning: Maria Urbina
Senior Planning Director: Ludwig Ortiz
Account Planner: Gabi Reynolds
Project Manager: Natalia Barrios
President Hearts & BBDO: Ralph Pardo
Managing Executive Director: Mike Venables
Executive Director, AT&T Consumer Media: Shanae Johnson
Executive Director, Digital Strategy: Theresa Fromm
Senior Director, Strategy: Brian Diamond
Senior Director, Strategy: Christiana Messina
Senior Director, Video Investment: Larry Hunt
Senior Director, Sports Strategy: Geoff Spies
Director, Sports Investment: Robert Rizzo
Production Company: Hungry Man
Director: Milana Vayntrub
DP: Shawn Kim
Executive Producer(s): Rick Jarjoura
Line Producer(s): Josh Goldstein
Editorial: Cut & Run Edit
Editor(s): Frank Effron
Executive Producer: Amburr Farls
Producer: Brady Fiero
Editorial: Pixel Power Post
Editors: Pablo Piriz, Marcus Gonzalez
Telecine Company: Framestore
Telecine Artist: Beau Leon
Conform/Finish Company: Jogger
Head of Production/Executive Producer: Diana Cheng
Lead Flame Artist: Andy Brown
Audio Finishing: Lime
Executive Producer: Susie Boyajan
Mixer: Zac Fisher
Graphics: LVLY
Executive Producer: Bryce Edwards
Music Company: SOUTH
Chief Creative Director: Dan Pritikin
Country: United States
Published: August 2020
Synopsis:
Shortly after announcing its network milestone, AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily's return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. The ad will run on TV and online. The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass.
This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins. Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further uncomplicate 5G for consumers in her approachable and relatable way.