One Show 2017 | ||
---|---|---|
Film | Television: Short Form - Campaign | Merit |
Film | Online Films & Video: Short Form - Campaign | Merit |
D&AD 2017 | ||
Film Advertising | Cinema Commercial Campaigns | Wood Pencil |
Golden Awards of Montreux 2017 | ||
Television-cinema | Campaign | Gold Medal |
Agency: Bbdo New York
Client: At&T
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Matt Macdonald
Creative Director/ Copywriter: Kevin Mulroy
Associate Creative Director/ Art Director: Bianca Guimaraes
Head of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Senior Content Producer: Whitney Collins
Production Supervisor: Bailey Reeves
Editorial Company: Arcade
Assistant Editor: Elizabeth Parsons
Sound Mix: Sonic Union
Sound Engineer: Steve Rosen
Vfx Company: Spontaneous
Vfx Supervisor: Andy Milkis
Director: Matt Asleton
Director of Photography: Corey Walter
Editor: Dave Anderson/ Sean Lagrange
Executive Producer: Bryce Edwards
Executive Producer: Marc Marrie
Executive Producer: Sila Soyer
Producer: Zoe Odlum
Production Company: Arts & Sciences
Account Handler: Mark Cadman/ Doug Walker/ Lesley Brown/ Khari Mpagzehe/ Jenn Wang
Description
AT&T had a promotion called Ticket Twosdays, which allowed their customers to bring any friend to the movies for free on Tuesdays.
We created a series of spots highlighting the fact that you can bring any friend--old friends, new friends, married friends, single friends -- whether or not they’re AT&T customers.
The spots ran on TV, as pre-roll on YouTube and on Cinemas.