| Caples Awards 2017 | ||
|---|---|---|
| The Winners | Creative Use of Technology | Bronze |
BBDO, Barcelona, changed the subtitles downloaded by Game of Thrones fans, as a new medium, to raise awareness of specific language impairment.
Title: SU3T1TL5S
Media: Interactive
Category: Charities & appeals
Client: ATELCA
Agency: CONTRAPUNTO BBDO Barcelona
Country: Spain
Creative Director: Aleix Bou
Creative Director: Jofre Biscarri
Creative Director: Carlos De Javier
Art Director: Joan Dalmau
Copywriter: Ariadna Céspedes
Art Director: Victor Flores
Art Director: Lula Cañamero
Copywriter: Sara López
Producer: Mercè Fernàndez and Diana Asenjo
Production House: División Q
Sound: Cannonball Sound
Subtitlers: @Menoyos, @MarcusL
Published: April 2016