Category: Public Awareness Messages
Advertiser: ATITUDE BRASIL
Product/Service: ENVIRONMENTAL AWARENESS
Agency: LEO BURNETT TAILOR MADE
Production Company: VOLCANO HOTMIND, São Paolo, BRAZIL
Chief Creative Officer: Ruy Lindenberg
Executive Creative Director: Ruy Lindenberg
Creative Director: Ruy Lindenberg
Copywriter: Rita Corradi
Art Director: Javier Talavera/Fabio Moran
Agency Producer: Celso Groba/Maria Fernanda Moura/Camila Aquino/Rafael Messias
Account Supervisor: Isabel Coletta/Laura Morano/Soraya Joukhadar
Advertiser's Supervisor: Marta Rocha/Vani Canal
Producer: Volcano
Director: Volcano
Editor: Caio Cobra
Sound Design/Arrangement: Zastrás
Post Production: Volcano Hotmind
Cameraman: Betinno Gomes
Director Of Photography: Betinno Gomes
EditingCompany: Volcano Hotmind
Director Of Photography: Betinno Gomes
Editing Company: Volcano Hotmind
English Description
The campaign was created for the project Let's do it! Brasil, a movement that began in Estonia and aims at encouraging society to collect the trash thrown out of the garbage. The campaign is divided into two stages. At first, we introduced the concept: "The world has become too small for so much garbage". This phrase is written in giant garbage bags that were placed in various parts of the city to draw the attention of the population to the problem. Ads were also made with giant garbage bag used in Brazilian landscapes. An action was made on the subway, filming people's reactions when they try to get into the train and realize that it was full of garbage bags with the campaign’s message. This action turned into a 30" ad and went viral on the internet.