Imagine not being able to give your family Christmas. This is a reality many Aucklanders face, which the Auckland City Mission see first hand with hundreds of people queuing up at their doors for desperately needed help. The only thing that can make a difference is generosity. To symbolise the importance of a donation RAPP, Auckland metaphorically turned donators into angels.
Category: Charities & appeals
Client: Auckland City Mission
Agency: RAPP
Production: Fish N Clips
Country: New Zealand
Director: Anita Ward
Director: Jason Bock
Creative Director: Tim Wood
Producer: Felicia Asplet
Senior Copywriter: Sokpart Pao
Senior Art Director: Jake Siddall
Production company: Fish N Clips
Executive Producer: James Moore
DoP: Eoin O’Liddigh
Visual Effects: James Corden
Agency Producer: Liz Garneau
Account manager: Harriet Arbuckle
Mandy VFX Post Production
Metro Film Camera Equipment
Eversden Lighting
Grading by Pete Ritchie
Clive Broughton from The Factory
Clarke Gayford
Native Tongue
Johnson & Laird
South Pacific Pictures