Audi: Daughter

Credits & Description:

Venables Bell & Partners, San Francisco has created this Super Bowl spot for Audi which follows a young girl competing in a downhill cart race in her hometown. As the fearless "Daughter"weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions.
#DriveProgress
Additional Info: Big Game Commercial, Super Bowl LI
Media: TV
Category: Automotive
Client: Audi Of America
Advertising Agency: Venables Bell and Partners, San Francisco, USA
Founder / Chairman: Paul Venables
Executive Creative Director: Will Mcginness
Creative Director: Justin Moore
Associate Creative Director: Allison Hayes
Copywriters: Mike Mcguire, Kathy Hepinstall
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head of Brand Management: David Corns
Group Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Group Strategy Director: Tonia Lowe
Director of Business Affairs: Quynh-Ahn Phan
Project Manager: Leah Murphy
Production Company: Somesuch + Anonymous Content
Director: Aoife Mcardle
Executive Producers: Nicky Barnes, Sally Campbell
Ep / Production: Sueellen Clair
Head of Production: Kerry Haynie
Producer: Grace Bodie
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistants Editor: Josh Sasson, Erik Vogt-nilsen
Executuive Producer: Marlo Baird
Producer: Lynne Mannino
Music Company: Human
Music Composer: John Christopher Barnes
Creative Director: Craig Deleon
Executive Producer: Jonathan Sanford
Sound Design / Final Mix: Lime Studios
Sound Designer: Matt Miller
Mix: Matt Miller
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phungglan
VFX Studio: Electric Theatre Collective
Creative Director: Adam Watson
VFX Supervisor: Adam Watson
2d Artists: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta
CG Lead: Corinne Deorsay
CG Artists: Corinne Deorsay, Nate Lapinski, Remi Dessinges, Steve Beck
EP: Kate Hitchings
VFX Producer: Catherine Y
Color Correction: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews
Published: February 2017