Audi: Economy Drive

Credits & Description:

Title: ECONOMY DRIVE
Advertiser/Client: AUDI
Product/Service: AUTOMOBILES
Entrant Company: THE MILL London, UNITED KINGDOM
Advertising Agency: BBH London, UNITED KINGDOM
Creative Director: Adi Birkinshaw/Paul Yull
Agency Producer: Olly Chapman
Production Company: STINK London, UNITED KINGDOM
Director: Ne-O
Producer: Juliet Naylor
Editor: Tim Thornton-Allan/Marshall Street
Animation: The Mill
Post Production: The Mill
Special Effects/Computer Graphics: The Mill
Other Credits: VFX Producer: Darren O'Kelly; Lead 3D: Tom Bussell; Colourist: Adam Scott; Lead 2D: Mike Outlaw

Brief Explanation:
Shot on 35mm in black and white, the commercial follows a light bulb as it travels from Sydney city centre to the suburbs - the hero light bulb representing an Audi to illustrate its new stop/start technology.

Symbolism, light bulbs and energy efficient cars team up in this spot by Neo of Stink through BBH.