AGENCY: PROXIMITY BARCELONA
PRODUCT: CHRISTMAS CAMPAIGN
Alternative Title: #EverAfter
CLIENT: AUDI
MEDIA: DIGITAL
COUNTRY: SPAIN
DATE OF CAMPAIGN: 15TH DECEMBER, 2017
Global Chief Creative Officer: Eva Santos
Creative Director: Carles Alcon
Creative Supervisor: Anna Soler Chopo
Art Directors: Bruno Spagnuolo, Juan Cantero, Sonia Fernandez
Copywriter: Edu Escudero
Client Service Director: Amanda Muñiz
Account Manager: Patricia Miret
Supervisors: Laura Conte, Paulina Arana, Gisela Castellvell
Strategic Planner: Patricia Urgoiti
Communication Director: Laura Carrillo
Production Director: Maria Soler Chopo
Animation Studio: post23
Animation Director: Jordi Garcia
Art Director - Animation : Bor Arroyo
Live action Production: Sr. Alce
Live action Director: Fernando Trullols Santiago
Musical Direction and Sound: Making Music In Silence
Composer: Jesús Díaz (Music in Silence)
Published: December 2017
Synopsis:
The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story.
With this campaign, we are looking to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes.