Media: Interactive
Category: Automotive
URL: http://www.audir8.com.au
Client: Audi Australia
Agency: Holler Sydney
Production: Chimney
Country: Australia
Director: johan polhem
Creative Director: cyril Louis
Art Director: Long Truong
Copywriter: Jonathon Shannon
DoP: Tim Tregoning
Designer: Drew Kilpatrick
Lead Creative Technologist – Andre Venancio
Technical Lead – Mike Hazell
Senior Front End Developer – Kiyo Nishimura
Back End Developer – Sesh Varigonda
UX Architect – Matteo Grand
Executive Producer – Michael Griffiths
Producer – Mike Montgomery
Senior Account Director – Trent Ellis
Senior Account Manager – Charlie Wileman
Chimney Producer - Rosie Parker
Client - Audi Australia Pty Ltd
General Manager of Marketing – Kevin Goult
Marketing Manager – Kit Bashford
Senior Executive Digital & Innovation – Josh Boyden
Senior Brand Marketing Executive – Karlien Mcleod
Holler Australia, has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sports car. The new Audi R8 is so fast that if you blink, you’ll miss it. Using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip. The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs. The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race.