| Ciclope Awards 2016 | ||
|---|---|---|
| Sound | Music Supervision | Gold |
| Eurobest Awards 2016 | ||
| Film Craft | Film Craft: Use Of Licensed Or Adapted Music | Gold Eurobest |
| Creative Circle 2017 | ||
| Film | Best TV 60secs and over | Bronze |
| Film Craft | Best Use of Music | Gold |
| D&AD 2017 | ||
| Film Advertising Crafts | Direction for Film Advertising | Wood Pencil |
| Film Advertising Crafts | Use of Music for Film Advertising | Wood Pencil |
| Clio Awards 2017 | ||
| Film Technique | Product/Service: Music - Licensed | Bronze |
| British Arrows Award 2017 | ||
| The Winner | Automotive | Silver Campaigns Arrow |
| The Winner | Best Over 30 and up to and Including 60 Second | Silver Campaigns Arrow |
Entrant Company: Carnage
Alternative Title: Audi R8 'Spin'
Country: United Kingdom
Advertising Agency: Bbh
Client: Audi
Product: Audi R8
Production Company: Rogue Films
Music Production Company: String and Tins
Director: Mark Jenkisnon
Cinematography: Bernd Wondollek (Rogue Films)
Director: Mark Jenkinson (Rogue Films)
Executive Producer: Charlie Crompton (Rogue Films)
Bbh Creative Team: Ian Heartfield and Vinny Olimpio
Bbh Creative Director: Ian Heartfield
Bbh Strategist: Raphael Bittner
Bbh Strategy Director: Will Lion
Account Director: Peter Blaseby
Bbh Producers: Georgina Kent and Sarah Finnigan-Walsh
Production Company Producer: Tom Farley @ Roguefilms
Post Production Company: The Mill
Editor Quin Williams @ Tenthree: Quin Williams @ Tenthree
Sound: Will Cohen @ String & Tins
Vfx Artist: Pete Hodsman @ The Mill
Colourist: Mick Vincent @ The Mill
Business Lead: Polly Mcmorrow
Bbh Music Supervisor: Julz Baldwin
Music Composer/Writer: Bergman / Legrand / Bergman
Director: Mark Jenkinson
Director of Photography: Bernd Wondollek
Music Supervision: The Most Radicalist Black Sheep Music
Production Company: Rogue Films
The camera remains in faithful orbit around the Audi R8 as it executes a textbook doughnut on a warehouse floor. Essentially a 360-degree tour of the new model's bodywork, the stunt also shows time is very much on Audi's side. Dusty Springfield's leisurely rendition of 'The Windmills of My Mind' heightens the time bubble vibe with the car enjoying life in slow-motion.We're soon up in the rafters as the car produces the first of the manufacturer's famous four rings, neatly communicating how the slow, considered approach is an integral part of the Audi identity.
The idea: ‘Speed isn’t everything’. The creative: a perfectly controlled turn of the R8 in slow motion. We mounted a Russian Arm camera on the R8’s roof and slowly panned around the car, giving viewers a close-up look of the flagship performance car. The camera then switched to an aerial viewpoint, where we could see the supercar precisely creating the Audi logo’s first ring. The R8’s elegance was highlighted by Dusty Springfield's ‘Windmills of Your Mind’ track taken from her album ‘Dusty In Memphis.’