The exhilarating thrill of driving the all-new Audi R8 has been vividly captured in a mesmerising TV commercial The Eye created by BBH London. The one-minute TV advertisement focuses on a pupil dilating in response to the excitement generated by the roar of the R8 - the signature Audi high-performance supercar.
Category: Automotive
Client: Audi
Agency: BBH London
Production: Friend London
Country: United Kingdom
Director: Mike Alderson
Creative Director: Ian Heartfield
Creative team: Sam Oliver
Creative team: Shishir Patel
Creative team: Ian Heartfield
Producer: CHRIS STYRING
Producer: Richard Fenton
Executive Producer: Luke Jacobs
DoP: Alex Barber
Strategy Director: Will Lion
Chief Strategy Officer: Jason Gonsalves
Business Lead: Polly McMorrow
Account Manager: Natasha Thirlby
Account Director: Caroline Shortt, Naphtali Torrance
Assistant Producer: Jen Wood
Post Production: Simon Reeves
Editor/Editing House: Analogue Studio, The Mill
Visual Effects House: Analogue Studio, ETC, Framestore
Sound: Will Cohen & Andy Stewart @ String & Tins, Sound Producer: Sam Brock