Audi Film The Comeback by Razorfish New York

The Film titled The Comeback was done by Razorfish New York advertising agency for Audi in United States. It was released in Sep 2016.

Audi: The Comeback

Brand
Media
Released
September 2016
Posted
September 2016
Industry
Executive Creative Director
Creative Director
Copywriter
Copywriter
Production Agency
Producer

Awards:

One Show 2017
Branded EntertainmentOnline: Short Form - SingleMerit
Epica Awards 2016
AutomobilesAutomobilesSilver - Film
Copywriting & StorytellingCopywriting & StorytellingSilver
HumourHumourBronze
Online Campaigns - AutomotiveOnline Campaigns - AutomotiveSilver
Cristal Awards 2016
FilmViral filmSapphire (Silver)
Online VideoBest use of humorSapphire (Silver)
Brand Entertainment & ContentBest product launchEmerald (Bronze)
Ciclope Awards 2016
Branded ContentVisual EffectsSilver

Credits & Description:

Category: Automotive
Media: TV
Brand: Audi
Agency: Razorfish
Advertising Agency: Razorfish, New York, USA
Executive Creative Director: Preethi Mariappan
Creative Director / Copywriter: Felix Stock
Strategy Director: Kathrin Dariz
Copywriters: Anna Dressler, Fay Kornmeier
Production: Stink
Executive Producers: Martina Lülsdorf, Julian Holland
Producer: Isabel Kast
Director: Stephan Wever
Dirctor of Photography: Cezary Zacharewicz
Concept / Design: Sehsucht, Stink
VFX / Postproduction: Sehsucht
Editor: Stink, inhouse
3D: Daniel Jahnel, Timo von Wittken, Ulf Gieseler, Jannes Kreyenberg, Jakob Schulze - Rohr
Rigging: Martin Chatterchee
Compositing: Florian Zachau, Jona Maluk
Sehsucht Producers: Jan Tiller, Stephan Reinsch, Felix Niehoff
Color Grading: Electric Theatre
Music Composer: Meik de Swaan
Sound FX / Mix: Hesse Studios Berlin
Mixing - Engineer: Lukas Walter
Geo: United States
Published: September 2016
Razorfish has created "The Comeback" directed by Stephan Wever from Stink film, announcing Audi’s new piloted driving system. The spot features one of the most feared predator on earth, T-Rex, has been reduced to a laughing stock, plunging him into a crippling identity crisis. That is until a chance encounter with Audi’s piloted driving revives his lust for life and allows T-Rex to celebrate a comeback.