Circle Awards 2015 | ||
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Digital | Best Use Of Dooh* - Single | Bronze |
Agency: Bbh London
Brand: Audi Uk
Advertising Agency: Bbh
Production Company: Grand Visual
Creatives: Matt Doman And Ian Heartfield
Designer(s): Kenzo Kramarz
Description (in 100 Words Or Fewer): Audi Is To Be The First Brand To Advertise On Waterloo Motion, The New Giant Digital Screen At Londons Waterloo Station. Audi Dashboard - A Creative Concept Featuring Branded Content Developed Specifically For The Site –features Live Statistics And Contextual Messages About ‘One Day In The Life Of Waterloo’.
The Concept Will Feature Live Statistics And Contextual Messages About Waterloo Station. It Will Display A Series Of Quirky Station Facts Incorporating Audi Vehicles, Such As: 31,451 Cups Of Coffee Bought. If This Was Petrol, You Could Drive An Audi A3 Sportback To The Moon.