This campaign via WiTH Collective called 'Grow Your Mind', for Audiobook provider Audible.com.au, features Jane Austen in couples' therapy and brain growth guidance from researchers at Sydney University's Brain and Mind Centre.
The integrated campaign, spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.
Media: TV
Category: Entertainment & leisure
Client: Audible.com.au
Agency: WiTH Collective
Production: Photoplay Films
Country: Australia
Director: Gary John
Chief Creative Director: Steve Coll
Art Director: Phil Robbie
Producer: Bonnie Fay
Executive Producer: Oliver Lawrance
DoP: Rob Marsh
Sound: Rumble Studios
Agency Producer: Alex Mills
Post production: THE EDITORS
Senior Account Manager: Caitlin Wilson
Publicity Agency: Poem
Social/Influencer Agency: We Are Social