Tim Cahill is Australian sporting legend and people would do anything to get a piece of his memorabilia. To promote Australia Post parcel lockers, Tim cleaned out his locker and is giving everything away – even a pair of his smelly socks. The campaign was released to coincide with the end of the Australian soccer season.
Media: Web Film
Category: Education
Client: Australia Post
Agency: Y&R Melbourne
Country: Australia
Director: Jess Barclay Lawton
Executive Creative Director: Jake Barrow
Producer: Michael Ciccone
Senior Copywriter: James Wills
Senior Art Director: Shane Dawson
Production company: Truce Films
Account Director: Lauren Benezra
Group Account Director: Jonathan Clow
Sound Studio: Risk Films
Agency Producer: Zoe Rixon