Tim Cahill is Australian sporting legend and people would do anything to get a piece of his memorabilia. To promote Australia Post parcel lockers, Tim cleaned out his locker and is giving everything away – even a pair of his smelly socks. The campaign was released to coincide with the end of the Australian soccer season.
Media: Web Film
Category: Education
Client: Australia Post
Agency: GPY&R Melbourne
Country: Australia
Director: Jess Barclay Lawton
Ex...