For the launch of Australian Unity's NDIS services, our strategy was to show how people with disability are now in control of their own destiny. The media rarely show people with disability in positions of power. So with this campaign, that’s exactly what we did. 'The Interview' with a twist
Media: TV
Category: Finance & insurance
Client: Australian Unity
Agency: DPR&Co
Production: Airbag
Country: Australia
Client - Australian Unity
Head of Marketing, Independent & Assisted Living: Kellie Johnston
Marketing Communication Specialist, Independent & Assisted Living: Kate Dunstone,
Creative Agency - DPR&Co
Founder and Executive Creative Director: Richard Ralphsmith
Art Director: Tassy Kontogiannis
Copywriters: Richard Ralphsmith, Chris Taylor
Strategist: Gabrielle Sheehan
Producer: Anne Comber
Media Agency - Slingshot
CEO: Simon Rutherford
General Manager, Melbourne: Angela Feruglio
Production Company - Airbag
Director: Micca Delaney
Producer: Martin Box
Editor: Michael Houlahan
Sound House - Bang Bang Studios
Sound Engineer: Stephen Renfree