Category: Corporate Image
Advertiser: AVIVA
Product/Service: AVIVA ATHLETICS SPONSORSHIP
Agency: BALLOON DOG
Production Company: BRUZIER PRODUCTIONS, Ipswich, UNITED KINGDOM
Chief Creative Officer: Cordell Burke
Executive Creative Director: Cordell Burke
Creative Director: Cordell Burke
Copywriter: Murray Blackett
Art Director: Cordell Burke/Jeff Suthons
Agency Producer: Grant Wisbey
Producer: Tim Wright
Director: Mark Lawrie
Editor: Holly Denny
Post Production: Bruizer
Animation: N/A
Cameraman: Andy Parsons
Lighting: John Fensom
Account Manager: Grant Wisbey
Planner: Greig McCallum/Peter James
Cinematographer: Andy Parsons
Director Of Photography: Andy Parsons
EditingCompany: Bruizer
Account Manager: Grant Wisbey
Planner: Greig McCallum/Peter James
Cinematographer: Andy Parsons
Director Of Photography: Andy Parsons
Editing Company: Bruizer
Other Credits: (Composer) Stu Kennedy
English Description
A celebration of Aviva’s 12 year-long dedication to athletics sponsorship, the advertisment showcases the intense level of effort Britain’s top athletic talent put themselves through, day in day out, to get to the top.
Starring, among others, Olympic Champions, Christine Ohuruogu and Darren Campbell, and Heptathlon World Champion, Jessica Ennis, we get a glimpse into the training regimes of British athletes, bringing to life their journeys through the use of a yellow path device that accompanies them as they train. Representing Aviva’s support both past and present, the ad culminates as the paths converge on an athletics stadium.