Avocados from Mexico: Secret Society

Credits & Description:

The "Secret Society" kept the AvoSecrets for as long as they could, but during Super Bowl 2017, the greatest truth in the universe came to light, avocados have good fats!
Media: TV
Additional Info: Big Game 2017 Commercial, Super Bowl LI, Super Bowl 51
Client: Avocados From Mexico
Agency: GSD&M
First Air: February 1st, 2017
Chief Creative Officer: Jay Russell
President: Marianne Malina
Group Creative Director: Tom Hamling
Group Creative Director: Tim Eger
ACD/Copy: Barrett Michael
ACD/AD: Greg Wyatt
Art Director: AK Sanford
Writer: Kelly Foreman
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi
Account Supervisor: Cat Snyder
Director of Business Affairs: Lindsay Wakabayashi
Chief Strategist: Andrew Teagle
Project Manager: Venus Soto
Production Company: O Positive
Director: David Shane
Director of Photography: Ellen Kuras
Executive Producer: Ralph Laucella, Marc Grill
Producer: Marc Grill
Editorial: Mackcut
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Executive Producer: Gina Pagano
Editor (Teaser): Jacob Stern/GSD&M
Music: Robot Repair
Composer: Josh Hawkins
Producer: Doug Darnell
Creative Director: Aaron Alden
Music (Teaser): APM
Visual Effects: The Mill
Executive Producer: Rachael Trillo
Producer: La-Ra Hinkeldeyn, Luis Martin
2D Lead Artist: Antoine Douadi
Designer: Chet Hirsch
Color: The Mill
Color Producer: Natalie Westerfield
Colorist: Josh Bohosky
Mix: Sound Lounge/ Tom Jucarone
Mix (Teaser): Pony Sound/David Bewley
Synopsis:
A secret society gathers to discuss their deepest, darkest secrets. From cyberattacks to government leaks, the past few years have shown the world that there’s no such thing as a
secret that stays secret. We played off this cultural trend by creating an online film about an Illuminati-espque secret society that’s incapable of keeping their secrets.