A question you could ask yourself is "What will I say the moment before I die?". A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook from AWSR (Road Safety Agency in Wallonia, Belgium) via 20something, Brussels, catches users off guard and forces them to realize that texting and driving can have dire consequences.
Media: Web Film
Media: TV
Category: Public interest
Client: AWSR (Road Safety Agency in Wallonia, Belgium)
Agency: 20something, Brussels
Production: LOVO FILMS BRUSSELS
Country: Belgium
Director: Laurens Jans
Creative Director: Benoit Vancauwenberghe
Creative Director: Quentin Watelet
Creative: Jérôme Lefebvre
Creative: Elise Leonard
Creative: Alexandre Grevesse
Creative: Louis Roba
Creative: Jordan Rubens
Producer: Juliette Stinglhamber
Executive Producer: François Mercier
Strategist: David Burny
Account manager: Aurélie Bouchez