We are all born to protect. We protect our families, our relatives, our friends.
At AXA, this engagement to protect people is a calling. AXA employees and their partners (NGO Care, researchers from the AXA Research Fun) share this calling and commit to better protect people and society. AXA implemented a unique approach to protection: supporting research and risks anticipation, prevention, but also assistance, long term accompaniment to victims in a personalized and human way.
AXA, first global insurance brand, is launching its new corporate campaign, that demonstrates this calling for protection.
The campaign features AXA employees and partners:
Bruno, who is accompanying victims in the long run,
François, doctor for AXA Assistance,
and Theo, a university researcher whose project on storms anticipation is funded by AXA.
They will be portrayed in 3 TV spots that feature their daily commitment, but also on the www.axa.borntoprotect.com platform with documentaries telling more about more about their real life commitments.
Discover first the 3 TV 40â spots:
The campaign has been launched in July in France, Germany, Belgium and Spain showing how Bruno accompanied Lucas, a little boy who had serious road accident.
Category: Finance & insurance
Client: AXA Group
Agency: Publicis Conseil
Production: Le Rendez-Vous a Paris
Country: France
Director: Lionel Mougin
Creative Director: Veronique Sels
Art Director: Fabien Chiaffrino
Copywriter: Christophe Paviot
Sound: Clemens Hourriere (WAM)
Sound: Etienne De Nanteuil (WAM)
Post production: Quentin Martin (WAM)
Agency Producer: Pierre Marcus (WAM)
Agency Producer: Florent Villiers (WAM)
AXA Group : Olivier Lecocq, Paul Bennett, Selma El Rhezzali
Account managers : Arthur Sadoun, Magali Bergeroux, Pierre Desangles, John Woodward, Carine Johannès, Camille Del Boccio, Sonia Vasseur
Producers : Guillemette Brisson, Cristina Alonso
Marcel (digital production)
Account managers : Pascal Gaveriaux, Alexis Delwasse, Julien Jenny
Production manager : Julien Dassonval
Digital planner : Ghislain Tenneson